Position: Performance Marketer

Reports to: VP of Marketing

About Us:  The Influencer Marketing industry has grown from $500M in 2013 to $7B in 2018 and we’re here to make sure marketers invest their time and money wisely.  Julius is the leading influencer research, talent management, and campaign analytics platform. We empower enterprise brands, advertising agencies, PR firms and media conglomerates to run influencer marketing in-house with our beautifully designed, data comprehensive platform. Founded in 2015, our clients span across 3 continents and we’re looking for passionate, entrepreneurial-minded go-getters to help us achieve our mission of being the industry’s standard SaaS solution for influencer marketing.  

About This Position:

We are looking for a performance marketer that has experience running successful paid digital campaigns by designing and executing targeting strategies that reach our target consumer.  Our ideal candidate has a solid performance marketing background, including experience building and optimizing lead generation programs for enterprise sales teams, and command of the paid social, SEM, and programmatic space.

Full Scope of Responsibilities:

  • Develop acquisition strategies that introduce new consumers to our brand, with a focus on finding and qualifying new leads to build our enterprise sales team pipeline
  • Plan and execute ongoing paid search and paid social brand awareness and lead generation campaigns
  • Optimize campaigns through rigorous testing with a focus on improving efficiency and driving incremental scale
  • Work alongside our Marketing team to develop and test new concepts that will make our marketing more engaging and efficient
  • Partner with our Product teams to improve our landing pages so that customers have simpler, quicker, and all-around seamless experiences finding the products and information they're looking for

Requirements

  • 3-5+ years of experience managing paid search accounts
  • Experience optimizing budgets towards CPA targets
  • A Google Ads power user who can build and optimize campaigns at scale
  • Highly analytical with an understanding of basic digital attribution and measurement concepts
  • A naturally inquisitive, deliberate, and fearless team player
  • Experience buying across paid social channels (i.e. Facebook, LinkedIn Twitter)
  • Experience optimizing campaigns for enterprise lead generation and nurture
  • Expertise with sales and marketing tools such as Salesforce and HubSpot a plus
  • Account Based Marketing experience a plus