Location: NYC Headquarters
Reports to: CEO
Number of Direct Reports: 5+

 About Us:  The Influencer Marketing industry has grown from $500M in 2013 to $7B in 2018 and we’re here to make sure marketers invest their time and money wisely.  Julius is the leading influencer research, talent management, and campaign analytics platform.    We empower enterprise brands, advertising agencies, PR firms and media conglomerates to run influencer marketing in-house with our beautifully designed, data comprehensive platform.    Founded in 2015, our clients span across 3 continents and we’re looking for passionate, entrepreneurial-minded go-getters to help us achieve our mission of being the industry’s standard SaaS solution for influencer marketing.

 About This Position:

We are looking for an performance-driven Vice President of Marketing to direct and oversee our marketing department.  As VP of Marketing, you will design, implement and monitor effective marketing strategies that align with our business goals.

Our ideal candidate has a solid marketing background and work experience managing a variety of projects end-to-end, including paid advertising campaigns, events and digital marketing techniques.  To be successful in this role, you should be highly number oriented, a strategic thinking, and great people leader.   You will play a significant role shaping the company’s brand and ultimately, you will be responsible for seeing that the marketing department’s activities contribute to our company’s long-term success.

Full Scope of Responsibilities:

  • Develop and implement a cohesive marketing plan to increase brand awareness and reach quarterly inbound lead goals
  • Set current and long-term goals for internal teams
  • Design and review the Marketing department’s budget
  • Build relationships with media and stakeholders through creative PR strategies
  • Monitor all marketing campaigns and improve them when necessary
  • Prioritize marketing projects and allocate resources accordingly
  • Prepare regular reports and presentations on marketing metrics for the CEO
  • Conduct market analysis to identify challenges and opportunities for growth
  • Provide guidance and ideas to organize effective marketing events
  • Forecast hiring needs for the Marketing department
  • Participate in the quarterly and annual planning of the company’s objectives
  • Lead for all marketing-oriented events (trade shows, conferences, etc)
  • Track competitors’ activities

 Requirements

  • Proven work experience as a VP of Marketing, Marketing Director or other senior role
  • Demonstrable experience designing and implementing successful marketing campaigns that range from paid social and SEM to events and organic initiatives
  • Solid knowledge of SEO, web analytics and Google Adwords
  • Solid knowledge of the influencer marketing industry and/or paid social media landscape
  • Experience with Salesforce and digital marketing tools and techniques
  • Strong leadership skills
  • Experience in marketing ad tech
  • Excellent communications skills
  • Strong analytical and project management skills
  • Strategic mindset, with ability to make difficult decisions