Wholesome convenience food company that recently launched Bliss Batter, a high protein pancake and waffle batter, leveraged fitness and food influencers in the New England area to drive awareness of their new product and launch sales
Without any other paid marketing program, Klean Plate leveraged Julius to identify food & fitness influencers that would be willing to post about her product if she shipped it to them and they liked it. Content from the influencers would be re-posted on Klean Plate's social channels as well as in their subscriber emails.
Response Rates on Julius
- 658 potential influencers that met Klean Plate's initial needs (foodie influencer living in Boston who is into health & fitness and drives an average ER of 3%+
- 86% of influencers contacted responded to the brief
- 72% of influencers contacted agreed to post about Bliss Batter if they liked the product
- 14X increase in online sales in the first four months of the activation
- 204% increase in online website traffic within first month of influencers posting