STRATEGY

Nordstrom paired with popular fashion influencer, @somethingnavy, to curate her exclusive fashion line. Using her stylistic knowledge and her captivated audience, Nordstrom hyped the upcoming collaboration with a series of previews, posts, and Promotions on her Instagram feed.

RESULTS

$1 million of sales in 24 hours

  • In just one day, Arielle Charnas reported that Nordstrom earned over $1 million in sales of her exclusive clothing line. Items were immediately resold on E-Bay, a reflection of the incredible popularity of the campaign.