Strategy

Pedigree worked with influencers such as Kristyn Cole who promoted the “Buy a Bag, Give a Bowl” campaign through their social media channels, blog posts, and videos. They shared touching stories about their pets to appeal to followers’ emotions and encourage them to buy bags of Pedigree food.    They selected influencers that already had pets and had audiences that already showed an interest in pet content.

Influencer Audience Data available on Julius

RESULTS

Gained 30% cost efficiency getting influencers to create content vs. paid social ads

  • 43M+ impressions
  • 9.3K+ blog post engagements
  • Helped Pedigree win the love of their target audience, appealing to the emotions and responsible nature of their consumers