Philips Sleep and Respiratory Care elevates the SXSW experience for eight influencers , making World Sleep Day the focus of their social storytelling

CHALLENGE

Leading up to World Sleep Day, drive global awareness for the importance of sleep and insert Philips organically into the conversation.

SOLUTION

Invite international influencers on an exhausting three-day road trip to share sleep deprivation stories.

PROGRAM

Eight influencers ‘traveled like rock stars’ on a tour bus from LA to Austin to attend Sleep - a Philips-sponsored concert at SXSW. Along the way, influencers visited iconic landmarks and shared the impact of sleep deprivation on their social channels using #NoSleepTilAustin. Additionally, their experiences were recorded & released as a content series, distributed via Philips’ paid social channels.

RESULTS

83 influencer posts / 5.6MM Potential Organic Reach • 16.8MM impressions served / 2.6MM video views • 8% overall ad recall lift / 40% video retention

JULIUS FEATURES LEVERAGED

Search Filters: Location, Ailments • Lists: Customized Stages • Campaign Management: Messaging, Deliverables • Reporting: Auto-Detection, EMV • Customer Success: Identification Support, Consultation