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Influencers are people – which means they’re dynamic, complex, and always changing. That’s why the analysts at Julius build every profile to ensure you can get a full picture of influencers before you partner with them.
Discover
unique influencers that match your most granular search criteriaSearch
influencer posts by any hashtag or keyword for brand alignment and safetyTarget
your brand’s audience by location, demographics, interests, and moreUnderstand
influencers’ brand relationships and view past posts with our social listening toolWorkflows that work for you
From building a roster of influencers for your brand to using influencers to create content for impactful campaigns, streamline your work and activate campaigns in a fraction of the time.
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activate, and manage your influencers all in one placeCreate
influencer lists to streamline communication and stay organizedSimplify
your workflow with custom tags, notes, and user activity monitoringReview
deliverables and FTC compliance with automatic post detectionGet the metrics you need
With Julius, you can see campaign performance metrics at-a-glance, or dive into the details of each influencer post to fully understand your campaign’s success.
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your campaign's performance or dive into individual post dataMonitor
conversations about your brand or involving your influencersOptimize
future influencer campaigns with performance benchmarksAccelerate
report making with white-labeled exports in any formatTake a tour of the Julius influencer marketing platform
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Check out our content hub for industry news, analysis, case studies, podcasts, videos, and more.
Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.
Roundup
Matters of Influence: Week of 10/25/20
Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.
By the end of March, with over 30,800 confirmed cases, a rapidly growing infection rate, and increasing panic, New York became the frontline of COVID-19. The city needed a solution, and quickly crafted public service announcements to generate awareness and implore those who could stay at home to flatten the curve.
Influencer marketing is one of the most persuasive forms of marketing, and became a necessary piece of the “Stop the Spread” campaign-integrated strategy. Influencers of all generations, states, verticals, audience sizes, races, religions and ethnicities were tapped in order to spread the message and reach as many demographics as possible.
As misinformation was running rampant, it was essential to ensure the influencer content was informative and accurate. The content was carefully reviewed prior to publishing, and PSAs were provided as resources for the influencers to understand and relay vital information to their audiences.
Leaning into the authentic voices of influencers and allowing them to direct their own narratives and reaction to COVID-19 was paramount to the campaign’s success. In total, over 150 influencers were assembled and were passionate about helping stop the spread–and the results were impressive. The two hashtags (#NYCStoptheSpread and #USAStoptheSpread) garnered over 2MM impressions from 371 pieces of content across seven social media platforms. Although our main metric was impressions, we managed to secure over 120K social engagements with a 5.6 percent campaign engagement rate.
Blog
COVID-19 and Activating Influencers for Cause Marketing
By the end of March, with over 30,800 confirmed cases, a rapidly growing infection rate, and increasing panic, New York became the frontline of COVID-19. The city needed a solution, and quickly crafted public service announcements to generate awareness and implore those who could stay at home to flatten the curve.
Influencer marketing is one of the most persuasive forms of marketing, and became a necessary piece of the “Stop the Spread” campaign-integrated strategy. Influencers of all generations, states, verticals, audience sizes, races, religions and ethnicities were tapped in order to spread the message and reach as many demographics as possible.
As misinformation was running rampant, it was essential to ensure the influencer content was informative and accurate. The content was carefully reviewed prior to publishing, and PSAs were provided as resources for the influencers to understand and relay vital information to their audiences.
Leaning into the authentic voices of influencers and allowing them to direct their own narratives and reaction to COVID-19 was paramount to the campaign’s success. In total, over 150 influencers were assembled and were passionate about helping stop the spread–and the results were impressive. The two hashtags (#NYCStoptheSpread and #USAStoptheSpread) garnered over 2MM impressions from 371 pieces of content across seven social media platforms. Although our main metric was impressions, we managed to secure over 120K social engagements with a 5.6 percent campaign engagement rate.
Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.
Roundup
Matters of Influence: Week of 10/18/20
Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.