Take a tour of the Julius influencer marketing platform

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The right people to tell your story

Influencers are people – which means they’re dynamic, complex, and always changing. That’s why the analysts at Julius build every profile to ensure you can get a full picture of influencers before you partner with them.

Discover

unique influencers that match your most granular search criteria

Search

influencer posts by any hashtag or keyword for brand alignment and safety

Target

your brand’s audience by location, demographics, interests, and more

Understand

influencers’ brand relationships and view past posts with our social listening tool

Workflows that work for you

From building a roster of influencers for your brand to using influencers to create content for impactful campaigns, streamline your work and activate campaigns in a fraction of the time.

Message

activate, and manage your influencers all in one place

Create

influencer lists to streamline communication and stay organized

Simplify

your workflow with custom tags, notes, and user activity monitoring

Review

deliverables and FTC compliance with automatic post detection

Get the metrics you need

With Julius, you can see campaign performance metrics at-a-glance, or dive into the details of each influencer post to fully understand your campaign’s success.

Analyze

your campaign's performance or dive into individual post data

Monitor

conversations about your brand or involving your influencers

Optimize

future influencer campaigns with performance benchmarks

Accelerate

report making with white-labeled exports in any format

Take a tour of the Julius influencer marketing platform

Request Demo

Learn more in the Content Hub

Check out our content hub for industry news, analysis, case studies, podcasts, videos, and more.

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Roundup

Matters of Influence: Week of 2/28/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Read More

Trends are always at the forefront of our minds in marketing. Impactful 2020 trends shaped the state of the industry, and influencer marketing has proved to be an effective way to reach new audiences and share stories. Influencer marketing as an industry continues to grow, but passing fads and fading platforms naturally lose momentum. The changes we've seen in 2020 (and those we expect to see this year) aren't a decrease in ROI.

With more influencers in the space than ever, we can learn from what works and take cues to help avoid missteps in future campaigns. Influencer marketing is no longer uncharted territory. There's still room to be innovative and creative, but now there's plenty of data about what's worked in the past. Using this information facilitates developing campaign strategies that work and avoiding pitfalls.

The events of 2020 brought tight budgets, and many businesses entered influencer marketing for the first time in an effort to reconnect with consumers. For influencers, it meant the ability to attract a wider audience—but also more competition. With so many voices in the influencer marketing space, it's more important than ever to stay up to date on best practices and to stay in touch with new and emerging trends.

Here are five influencer marketing trends to build on in 2021.

 

Blog

5 Trends for Influencer Marketing in 2021

Trends are always at the forefront of our minds in marketing. Impactful 2020 trends shaped the state of the industry, and influencer marketing has proved to be an effective way to reach new audiences and share stories. Influencer marketing as an industry continues to grow, but passing fads and fading platforms naturally lose momentum. The changes we've seen in 2020 (and those we expect to see this year) aren't a decrease in ROI.

With more influencers in the space than ever, we can learn from what works and take cues to help avoid missteps in future campaigns. Influencer marketing is no longer uncharted territory. There's still room to be innovative and creative, but now there's plenty of data about what's worked in the past. Using this information facilitates developing campaign strategies that work and avoiding pitfalls.

The events of 2020 brought tight budgets, and many businesses entered influencer marketing for the first time in an effort to reconnect with consumers. For influencers, it meant the ability to attract a wider audience—but also more competition. With so many voices in the influencer marketing space, it's more important than ever to stay up to date on best practices and to stay in touch with new and emerging trends.

Here are five influencer marketing trends to build on in 2021.

 

Read More

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Roundup

Matters of Influence: Week of 2/21/21

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Read More