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The right people to tell your story

Influencers are people – which means they’re dynamic, complex, and always changing. That’s why the analysts at Julius build every profile to ensure you can get a full picture of influencers before you partner with them.

Discover

unique influencers that match your most granular search criteria

Search

influencer posts by any hashtag or keyword for brand alignment and safety

Target

your brand’s audience by location, demographics, interests, and more

Understand

influencers’ brand relationships and view past posts with our social listening tool

Workflows that work for you

From building a roster of influencers for your brand to using influencers to create content for impactful campaigns, streamline your work and activate campaigns in a fraction of the time.

Message

activate, and manage your influencers all in one place

Create

influencer lists to streamline communication and stay organized

Simplify

your workflow with custom tags, notes, and user activity monitoring

Review

deliverables and FTC compliance with automatic post detection

Get the metrics you need

With Julius, you can see campaign performance metrics at-a-glance, or dive into the details of each influencer post to fully understand your campaign’s success.

Analyze

your campaign's performance or dive into individual post data

Monitor

conversations about your brand or involving your influencers

Optimize

future influencer campaigns with performance benchmarks

Accelerate

report making with white-labeled exports in any format

Take a tour of the Julius influencer marketing platform

Request Demo

Learn more in the Content Hub

Check out our content hub for industry news, analysis, case studies, podcasts, videos, and more.

Influencer Marketing is not easy. From strategy development, to production, to reporting, it’s a dynamic and nuanced channel that requires patience; but over time, best practices form, processes begin to streamline workflows, and marketers circle around stats and insights that help the industry move forward. In this series, we aim to share quick, easy-to-digest pieces of content that will help you find success with influencer marketing, quickly. Have advice to share? Email marketing@juliusworks.com and we’d love to hear what you have to say.

A strategic marketer’s job is to research the target consumer, identify patterns, and generate plans based on insights. There are many approaches to acquiring this data–social listening, analytics platforms, and even first-party research. However, when it comes to strategic storytelling, many marketers understand what would work best for the brand or consumer, but overlook what is best for the influencer. Why? Because acquiring influencer insights at scale is difficult.

Thus, marketers may ask themselves, “What if we got this influencer to do this?” instead of saying, “This is going to be perfect for this influencer.” When marketers make a guess to develop a story arc, it will most likely result in an inauthentic partnership, or will force marketers to discover a needle-in-the-haystack influencer.

In the spirit of collaboration, marketers must approach influencers with opportunities that will genuinely excite them (beyond monetary gains), and more importantly, resonate with their audiences. It’s important for marketers to avoid assuming what an influencer will care about, and start looking at what’s right in front of them: see what is already working for the influencer, and use that as inspiration for creative development. This, in combination with other data points, can help create a story that matters equally to the brand, the influencer, and the target audience. Sometimes the best answer to strategic problem solving is the simplest–lean into what’s already driving engagement for the influencer.


How Julius Can Help Marketers Lean Into What’s Working

Identify influencers who effectively reach a target audience by sorting and filtering by Engagement Rate, and leveraging the Audience Data search. From there, use these tools (available on an influencer’s Julius profile) and collect data to form a strategic approach to content development. To gather enough input, identify at least ten potential influencers, and then look across their profiles as a cohort to identify patterns and develop insights.

Engagement Tab: Top Performing Organic Content

Simply put, some influencers’ content performs better than others. Julius surfaces top performing organic content automatically so marketers can see what content resonates most with their target audiences. Be sure to toggle between different platforms to understand what works best for a particular channel or content medium (e.g. YouTube for video).

Engagement Tab: Top Performing Sponsored Content

Understanding what sponsored content resonates with an influencer’s audience will help guide marketers to a higher caliber of partnership output, or even develop a whole new tactical approach. See that a giveaway is a top-engaged sponsored post? Is the influencer visiting the HQ and interviewing the CEO? See a story about a family roots? This performance can suggest directions that are more product, business, or story forward, with proven results from other brands.

Brands Tab

While seeing the top performing branded content is fantastic inspiration, taking a full look at the influencer’s past branded work can also reveal what’s working–but, just as importantly, what’s not working. Jump into the Brands Tab and sort by Engagement Rate to see where it nets out. From there, go into the Content View to get a grasp on what branded content looks like from this type of influencer to manage expectations, and get inspiration about what to aim for in the future.

Marketers should ride the wave–the ways influencers are connecting with their audiences is what makes them special, and is a pillar of what makes influencer marketing so powerful. As brands start to prioritize key messaging over storytelling, the value of the partnership diminishes and takes away from the influencer’s authentic voice. On an upcoming branded campaign, use these tips to help develop organic strategies that will help influencers achieve their personal and professional goals by leaning into what they care about, and what is working on their social media channels.

Blog

Words of Wisdom: Content Strategy–Lean Into What’s Working

Influencer Marketing is not easy. From strategy development, to production, to reporting, it’s a dynamic and nuanced channel that requires patience; but over time, best practices form, processes begin to streamline workflows, and marketers circle around stats and insights that help the industry move forward. In this series, we aim to share quick, easy-to-digest pieces of content that will help you find success with influencer marketing, quickly. Have advice to share? Email marketing@juliusworks.com and we’d love to hear what you have to say.

A strategic marketer’s job is to research the target consumer, identify patterns, and generate plans based on insights. There are many approaches to acquiring this data–social listening, analytics platforms, and even first-party research. However, when it comes to strategic storytelling, many marketers understand what would work best for the brand or consumer, but overlook what is best for the influencer. Why? Because acquiring influencer insights at scale is difficult.

Thus, marketers may ask themselves, “What if we got this influencer to do this?” instead of saying, “This is going to be perfect for this influencer.” When marketers make a guess to develop a story arc, it will most likely result in an inauthentic partnership, or will force marketers to discover a needle-in-the-haystack influencer.

In the spirit of collaboration, marketers must approach influencers with opportunities that will genuinely excite them (beyond monetary gains), and more importantly, resonate with their audiences. It’s important for marketers to avoid assuming what an influencer will care about, and start looking at what’s right in front of them: see what is already working for the influencer, and use that as inspiration for creative development. This, in combination with other data points, can help create a story that matters equally to the brand, the influencer, and the target audience. Sometimes the best answer to strategic problem solving is the simplest–lean into what’s already driving engagement for the influencer.


How Julius Can Help Marketers Lean Into What’s Working

Identify influencers who effectively reach a target audience by sorting and filtering by Engagement Rate, and leveraging the Audience Data search. From there, use these tools (available on an influencer’s Julius profile) and collect data to form a strategic approach to content development. To gather enough input, identify at least ten potential influencers, and then look across their profiles as a cohort to identify patterns and develop insights.

Engagement Tab: Top Performing Organic Content

Simply put, some influencers’ content performs better than others. Julius surfaces top performing organic content automatically so marketers can see what content resonates most with their target audiences. Be sure to toggle between different platforms to understand what works best for a particular channel or content medium (e.g. YouTube for video).

Engagement Tab: Top Performing Sponsored Content

Understanding what sponsored content resonates with an influencer’s audience will help guide marketers to a higher caliber of partnership output, or even develop a whole new tactical approach. See that a giveaway is a top-engaged sponsored post? Is the influencer visiting the HQ and interviewing the CEO? See a story about a family roots? This performance can suggest directions that are more product, business, or story forward, with proven results from other brands.

Brands Tab

While seeing the top performing branded content is fantastic inspiration, taking a full look at the influencer’s past branded work can also reveal what’s working–but, just as importantly, what’s not working. Jump into the Brands Tab and sort by Engagement Rate to see where it nets out. From there, go into the Content View to get a grasp on what branded content looks like from this type of influencer to manage expectations, and get inspiration about what to aim for in the future.

Marketers should ride the wave–the ways influencers are connecting with their audiences is what makes them special, and is a pillar of what makes influencer marketing so powerful. As brands start to prioritize key messaging over storytelling, the value of the partnership diminishes and takes away from the influencer’s authentic voice. On an upcoming branded campaign, use these tips to help develop organic strategies that will help influencers achieve their personal and professional goals by leaning into what they care about, and what is working on their social media channels.

Read More

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Roundup

Matters of Influence: Week of 9/21/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Read More

Dawn Weiss is a marketing veteran with nearly two decades of experience building innovative brands that thrive and is an expert in the retail, wellness, beauty, and fitness sectors. As the CMO of Amazing Lash Studio, a leading eyelash extension beauty franchise, Dawn worked with influencers to support the business–Julius caught up with her to discover how she found success.

Blog

Working With Influencers For A Franchised Beauty Brand, Part 2

Dawn Weiss is a marketing veteran with nearly two decades of experience building innovative brands that thrive and is an expert in the retail, wellness, beauty, and fitness sectors. As the CMO of Amazing Lash Studio, a leading eyelash extension beauty franchise, Dawn worked with influencers to support the business–Julius caught up with her to discover how she found success.

Read More