Mark Figliulo is the founder and CEO of Figliulo & Partners, a brand agency that was recently named one of AdAge's Stand-Out Agencies for 2018. Their clients include Macy’s, Virgin Atlantic Airlines, Marriott International, Seabourn Cruise Lines, and the International Rescue Committee.
Along with leading Figliulo & Partners, he has over 25 years of experience helping brands grow and has seen the impact influencer marketing can make. In this episode of Influencer Marketing Unleashed, he discusses his philosophy of “one face, many voices” and how he’s used this concept in a variety of campaigns. He also talks about the difficulties of creating “feel good" stories and the importance of creating authentic content.