In the third episode of the Julius Profiles podcast, Michael Lamp, Senior Vice President of Social and Digital Media at HUNTER, and David Harrison, Senior Vice President at PR and marketing communications agency EVINS, join Danny to discuss the PR perspective on influencer marketing.
The digital frontier has really changed the landscape for a lot of different marketing activities. Public relations is a traditional practice that’s been around for generations of marketers, but how has it adapted to the relatively modern practice of influencer marketing? Social media marketing isn’t just about talking with your friends – it’s about understanding what you can put out there to engage on behalf of a brand.
Tune in to this episode to hear all about Michael and David’s personal experiences in the PR field and how they apply their expertise to influencer marketing. For all this and more, keep listening!
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About Our Guests:
Michael Lamp (@mjlamp) joined HUNTER in 2008 and helped build Hunter Digital from the ground up, coupling his enthusiasm for PR with his commitment to digital innovation and consumer engagement. From developing brand digital strategies and overseeing the day-to-day community management of owned social channels to elevating PR programs with social campaigns engineered to earn buzz and amplifying those efforts through emerging technology and paid media, Michael's experience runs the entire paid, earned, owned (and shared!) spectrum. He has led digital campaigns for some of the world’s leading consumer companies, including TABASCO, Diageo, Johnson & Johnson and 3M.
Michael lives with his husband in the historic neighborhood of Brooklyn Heights located just over the Brooklyn Bridge. They enjoy traveling, both near and far, in pursuit of new food finds and their next great adventure. He graduated from West Virginia University with a Bachelor’s Degree in Journalism, focusing on Public Relations.
David Harrison (@mysteryaction) is a Senior Vice President at EVINS and directs the agency’s Digital Communications & Content Integration practice. David combines expertise in traditional marketing, branding and communications with a focus on digital incorporation and optimization, creating successful and award-winning 360-degree campaigns for clients in the lifestyle, wine and spirits, hospitality and entertainment industries. David combines a background in journalism with a thorough knowledge of digital and social media resources.
David’s development of comprehensive and proprietary monitoring and analytics reporting strategies have proven invaluable in product launches, events and crisis communications. Prior to joining EVINS, David developed brand digital strategies with the boutique agency Lush Life. David graduated from the State University of New York at Purchase with a degree in English Literature.
Key Episode Takeaways:
- How HUNTER has evolved over the years.
- Bringing it all in-house at EVINS
- The differences between advertising, digital, and PR agencies
- Whether full-service agencies exist
- Paid influencer marketing and relationship building
- The comparison of media relations to influencer relations
- The consumer standpoint on influencers versus journalists
- Influencer versus influence
- What a micro lead placement is
- ROI for influencer marketing and for PR
- What the PR agency of the future looks like
- Prominent pain points PR agencies have to deal with
- And so much more!