With experience in sourcing talent and building brands, GoDaddy Global Vice President, Brand & Social Shannon Truax understands the depth of influencer marketing. As the Senior Director of Content, Social, & Influencer marketing at Group Nine Media, she led social creation on The DoDo, Thrillist, NowThis, and built their Talent Desk, where she owned strategy, pricing, negotiation and sourced influencers.

 

Shannon joins Julius CEO Mark Gerson to discuss her experiences in the industry, successful influencer marketing campaigns she worked on (and why they worked), as well as the importance of trusting an influencer to capture the brand by their own means.

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