Chris Gee, currently Finsbury's Managing Director of Digital Strategy has firsthand seen influencer marketing grow since its infancy. He learned that it's not only for companies that sell a product to consumers, but has also become relevant to B2B companies.

While working in the industry, Chris also realized how important it is for marketing teams to "test and learn," and that data and analytics are crucial for marketers to know in the space. In this podcast episode, Chris discusses these topics along with the importance of niche audiences and how they require different communications and strategies.

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