Garrott Smith, the Marketing Strategy Director at MXM (Meredith Xcelerated Marketing) understands the impact social media and influencer marketing can make in today's world. In his current role, he manages MXM's influencer practice and leads social strategy, engagement and paid amplification for brands. Clients during his time at MXM include AMC Networks, Barilla, Better Homes & Gardens, Hulu, Mattel, McCormick & Co., Nestle, Syfy and Walmart.
In the latest episode of Influencer Marketing Unleashed, Garrott talks with Mark Gerson about how influencer marketing can work for a diverse set of clients, and the importance of working directly with the influencers. He also discusses the strengths of different social channels.