By: Danny Palestine, Head of Customer Success at Julius, the 100% Vetted and Curated Influencer Marketing Solution
I try to keep on the pulse of everything happening in the influencer marketing space, and it seems nearly everyone was talking about influencers this week after the NY Times' article "The Follower Factory". In case you missed it, The Times dives into the issue of social media fraud, exposing US company Devumi and its sale of automated followers to influencers, celebs, athletes, earlier this week. At least 55,000 of the bot accounts use the names, profile pictures, hometowns and other personal details of real Twitter users, including minors, according to Times data analysis.
As someone who has dedicated their career to helping brands launch effective influencer programs, bot screening is something I’ve always had to do (manually) with rigor and Julius is no different. Although we are a technology company at heart, we’ve taken the extra precaution of hiring an in-house research team, ensuring a robust vetting checklist is met before we publish any influencer profiles on our platform.
Influencer Profile Check // The influencer's profile, content, and brand should be at a level that yields consistent and quality engagement.
Has there been a massive jump of followers in a limited amount of time?
- If yes, this might be an indication that the influencer purchased a large chunk of followers.
- You can find this information on an influencer's 'Reach' tab in Julius.