Influencer marketing has become a crucial part of campaigns focusing on the second largest retail holiday: back-to-school shopping season. 60% of consumers will browse and shop for back-to-school products from a mobile device, and 25% of parents said social media will influence their purchasing decisions (source).

Collaborating with influencers who are already known for their back to school content will make your campaign more authentic and relatable. Using the Julius platform, we ranked the most engaging influencers with an interest in “Back-to-School Tips" from highest average engagement to lowest. This list includes student and parent influencers who share school supply deals, schoolwork advice, and tips on homeschooling. We also included their main topic, total reach, and average engagement on their most popular platform!

  1. Julia Carvalho Texeira

    • Beauty & Fashion
    • Total Reach: 419K
    • Instagram Reach: 101.1K
    • Instagram Engagement: 12.5K

  2. Loutiful

      • Beauty & Fashion
      • Total Reach: 243K
      • Instagram Reach: 71K
      • Instagram Engagement: 3.5K

     

  3. Mila Taillefer

      • Beauty & Fashion
      • Total Reach: 74K
      • Instagram Reach: 29.4K
      • Instagram Engagement: 3K

     

  4. Lipgloss & Crayons

      • Beauty & Fashion, Family
      • Total Reach: 179K
      • Instagram Reach: 96.3K
      • Instagram Engagement: 1.7K

  5. Brittany Lewis

      • Beauty & Fashion
      • Total Reach: 44K
      • Instagram Reach: 6.4K
      • Instagram Engagement: 862.6

     

  6. One Sharp Bunch

      • Education, Home & Garden
      • Total Reach: 68K
      • Instagram Reach: 54.5K
      • Instagram Engagement: 983.5

     

  7. Life of a Minister Mom

      • Religion & Spirituality, Family
      • Total Reach: 14K
      • Instagram Reach: 11.6K
      • Instagram Engagement: 894.4

     

  8. Blissfully Insane

      • Family, Parenting & Childcare
      • Total Reach: 9K
      • Instagram Reach: 7.3K
      • Instagram Engagement: 535.8

  9. Grown & Flown

      • Family
      • Total Reach: 292K
      • Facebook Reach: 267K
      • Facebook Engagement: 559.4

     

  10. The Nashville Mom

    • Family, Food & Drink
    • Total Reach: 21K
    • Instagram Reach: 15.2K
    • Instagram Engagement: 416.4