From makeup and hair tutorials, beauty brand campaigns, to product reviews, beauty influencers have taken the industry by storm. 80% of the top 15 beauty brand collaborations for the first half of the year were with influencers, and over 70% of sales growth in beauty products is driven by younger consumers and influencers (Adweek). Using the Julius platform, we ranked the top beauty influencers by Instagram engagement over the month of March.

 

    1. NikkieTutorials

        • Instagram Reach: 9.9M
        • Instagram Engagement: 627.4K

    2. Jaclyn Hill

        • Instagram Reach: 5.3M
        • Instagram Engagement: 306.5K

       

    3. Jeffree Star

        • Instagram Reach: 9.5M
        • Instagram Engagement: 298.7K

       

    4. Manny MUA

        • Instagram Reach: 4.5M
        • Instagram Engagement: 217.9K

    5. Patrick Starrr

        • Instagram Reach: 4.1M
        • Instagram Engagement: 191.8K

       

    6. Carli Bybel

        • Instagram Reach: 7.4M
        • Instagram Engagement: 217K

       

    7. Nicole Guerriero

        • Instagram Reach: 2M
        • Instagram Engagement: 90.5K

       

    8. Jackie Aina

        • Instagram Reach: 859.8K
        • Instagram Engagement: 72.5K

    9. Bunny Meyer

        • Instagram Reach: 2.7M
        • Instagram Engagement: 65K

       

    10. Gigi Gorgeous

        • Instagram Reach: 2.3M
        • Instagram Engagement: 45.8K