What is an ‘influencer’? How does one gather an online following? Being an influencer means that you are a thought-leader and a substantial amount of people enjoy the content that you produce online. But how does that start?
Influencer marketing can wear an endless number of hats, fitting various needs and purposes. Whether it’s a product, convention, or foundation, having the right influencer to advocate and spread the word is a publicity game-changer.
Episode 2: Influencer Marketing and the Incorporation of Behavioral Economics feat. Tara Marsh (Wunderman)
What encourages people to stand in a line around a restaurant? Of all the places to eat in the city, yet there’s always a line around this restaurant. What (or who) drives the creation of a social norm?
Episode 1: Influencers, More Than Just a Pretty Picture feat. Brittany Hennessy (CreatorsCollective and Hearst)
Influencers can take on many names, content creators, bloggers, Instagrammers. Can an influencer embody the brand?