Episode 2: Influencer Marketing and the Incorporation of Behavioral Economics feat. Tara Marsh (Wunderman)
What encourages people to stand in a line around a restaurant? Of all the places to eat in the city, yet there’s always a line around this restaurant. What (or who) drives the creation of a social norm?
Episode 1: Influencers, More Than Just a Pretty Picture feat. Brittany Hennessy (CreatorsCollective and Hearst)
Influencers can take on many names, content creators, bloggers, Instagrammers. Can an influencer embody the brand?