Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

By the end of March, with over 30,800 confirmed cases, a rapidly growing infection rate, and increasing panic, New York became the frontline of COVID-19. The city needed a solution, and quickly crafted public service announcements to generate awareness and implore those who could stay at home to flatten the curve.

Influencer marketing is one of the most persuasive forms of marketing, and became a necessary piece of the “Stop the Spread” campaign-integrated strategy. Influencers of all generations, states, verticals, audience sizes, races, religions and ethnicities were tapped in order to spread the message and reach as many demographics as possible.

As misinformation was running rampant, it was essential to ensure the influencer content was informative and accurate. The content was carefully reviewed prior to publishing, and PSAs were provided as resources for the influencers to understand and relay vital information to their audiences.

Leaning into the authentic voices of influencers and allowing them to direct their own narratives and reaction to COVID-19 was paramount to the campaign’s success. In total, over 150 influencers were assembled and were passionate about helping stop the spread–and the results were impressive. The two hashtags (#NYCStoptheSpread and #USAStoptheSpread) garnered over 2MM impressions from 371 pieces of content across seven social media platforms. Although our main metric was impressions, we managed to secure over 120K social engagements with a 5.6 percent campaign engagement rate.

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.