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Learn more in the Content Hub

Check out our content hub for industry news, analysis, case studies, podcasts, videos, and more.

With shelter-in-place protocol now seemingly extended, influencers and the influencer marketing industry have been forced to innovate and adapt to this new and uncertain landscape. However, agencies, brands, and influencers alike have taken this global “pause” as an opportunity to get creative with their campaigns and original content. 

From a macro-trend perspective, marketers are seeing an increase in purpose-driven content as well as light-hearted quick-hit content on TikTok. In fact, TikTok has seen a global surge in downloads, activity, and content during the quarantine. Many influencers are using this time to experiment with new platforms and styles of creating content, such as TikToks, IGTV tutorials, and podcasts especially as experiential campaigns have come to screeching halt until Fall 2020 at best. The term “stronger together” is proving true for many as influencers and brands as they rely on their developed, trusted, and pre-existing relationships to press onward with sponsored content creation despite drastic drops in marketing budgets and resources.

Leo Chan (@LevitateStyle)–an established fashion, menswear, and travel influencer in New York City has actionable insights into how influencers navigate the new world of brand collaboration, especially those living in New York City, the now alleged epicenter of COVID-19. Leo’s story and rise to “Influencerdom” is a relatable one for many. Uninspired by the demanding schedule of a conventional career in the city, he invested in himself and his skills to align with his girlfriend and co-founder of Levitate Style, Alicia Mara. Together they built a website and brand to leverage his passion for style as a creative outlet. Find out how he’s making the most of the new normal living in New York City.

Blog

Influence In the Time of COVID-19: Fireside Chat with @LevitateStyle

With shelter-in-place protocol now seemingly extended, influencers and the influencer marketing industry have been forced to innovate and adapt to this new and uncertain landscape. However, agencies, brands, and influencers alike have taken this global “pause” as an opportunity to get creative with their campaigns and original content. 

From a macro-trend perspective, marketers are seeing an increase in purpose-driven content as well as light-hearted quick-hit content on TikTok. In fact, TikTok has seen a global surge in downloads, activity, and content during the quarantine. Many influencers are using this time to experiment with new platforms and styles of creating content, such as TikToks, IGTV tutorials, and podcasts especially as experiential campaigns have come to screeching halt until Fall 2020 at best. The term “stronger together” is proving true for many as influencers and brands as they rely on their developed, trusted, and pre-existing relationships to press onward with sponsored content creation despite drastic drops in marketing budgets and resources.

Leo Chan (@LevitateStyle)–an established fashion, menswear, and travel influencer in New York City has actionable insights into how influencers navigate the new world of brand collaboration, especially those living in New York City, the now alleged epicenter of COVID-19. Leo’s story and rise to “Influencerdom” is a relatable one for many. Uninspired by the demanding schedule of a conventional career in the city, he invested in himself and his skills to align with his girlfriend and co-founder of Levitate Style, Alicia Mara. Together they built a website and brand to leverage his passion for style as a creative outlet. Find out how he’s making the most of the new normal living in New York City.

Read More

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Roundup

Weekly Roundup: Week of 5/24/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Read More

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Roundup

Weekly Roundup: Week of 5/17/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Read More