Get Started Today

We’ll work with you to find the right solution

Request Demo

For Brands

Own your influencer marketing program with a powerful in-house solution

Go from influencer discovery to campaign results with ease

See how competitors use influencers and what works for your industry

Get help when you need it with custom research and managed services

For Agencies

Expand your influencer marketing offering by simplifying your process

Quickly find the influencers you need across a wide range of verticals

Share data and insights professionally with clients with white-label options

Segment your workflow to keep your partners and projects organized

Ready to get started?

Request Demo

For Influencers

Julius gives you a way to get discovered by brands and agencies looking to partner with influencers. Want to add your profile to our platform?

Learn More

Learn more in the Content Hub

Check out our content hub for industry news, analysis, case studies, podcasts, videos, and more.

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Roundup

Matters of Influence: Week of 10/25/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Read More

By the end of March, with over 30,800 confirmed cases, a rapidly growing infection rate, and increasing panic, New York became the frontline of COVID-19. The city needed a solution, and quickly crafted public service announcements to generate awareness and implore those who could stay at home to flatten the curve.

Influencer marketing is one of the most persuasive forms of marketing, and became a necessary piece of the “Stop the Spread” campaign-integrated strategy. Influencers of all generations, states, verticals, audience sizes, races, religions and ethnicities were tapped in order to spread the message and reach as many demographics as possible.

As misinformation was running rampant, it was essential to ensure the influencer content was informative and accurate. The content was carefully reviewed prior to publishing, and PSAs were provided as resources for the influencers to understand and relay vital information to their audiences.

Leaning into the authentic voices of influencers and allowing them to direct their own narratives and reaction to COVID-19 was paramount to the campaign’s success. In total, over 150 influencers were assembled and were passionate about helping stop the spread–and the results were impressive. The two hashtags (#NYCStoptheSpread and #USAStoptheSpread) garnered over 2MM impressions from 371 pieces of content across seven social media platforms. Although our main metric was impressions, we managed to secure over 120K social engagements with a 5.6 percent campaign engagement rate.

Blog

COVID-19 and Activating Influencers for Cause Marketing

By the end of March, with over 30,800 confirmed cases, a rapidly growing infection rate, and increasing panic, New York became the frontline of COVID-19. The city needed a solution, and quickly crafted public service announcements to generate awareness and implore those who could stay at home to flatten the curve.

Influencer marketing is one of the most persuasive forms of marketing, and became a necessary piece of the “Stop the Spread” campaign-integrated strategy. Influencers of all generations, states, verticals, audience sizes, races, religions and ethnicities were tapped in order to spread the message and reach as many demographics as possible.

As misinformation was running rampant, it was essential to ensure the influencer content was informative and accurate. The content was carefully reviewed prior to publishing, and PSAs were provided as resources for the influencers to understand and relay vital information to their audiences.

Leaning into the authentic voices of influencers and allowing them to direct their own narratives and reaction to COVID-19 was paramount to the campaign’s success. In total, over 150 influencers were assembled and were passionate about helping stop the spread–and the results were impressive. The two hashtags (#NYCStoptheSpread and #USAStoptheSpread) garnered over 2MM impressions from 371 pieces of content across seven social media platforms. Although our main metric was impressions, we managed to secure over 120K social engagements with a 5.6 percent campaign engagement rate.

Read More

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Roundup

Matters of Influence: Week of 10/18/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Read More