Influence Better

We connect brands and agencies with influencers to tell captivating stories

Influence Better

We connect brands and agencies with influencers to tell captivating stories

Find your perfect influencers

With Julius, you can search influencer profiles across Instagram, Facebook, YouTube, TikTok, Snapchat, Pinterest, Twitter, and Twitch to find the perfect partners for your brand. Sure, we use data science to make discovering influencers easier, but we don’t stop there. Our team of analysts works on every profile so that you get a nuanced view of each influencer as a human, not a collection of data points.

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Your entire campaign in one place

Julius offers a variety of tools that streamline influencer marketing campaign management. Save time activating your campaigns, calculate your ROI, and track your success – all in one convenient platform.

How it Works

If you’re looking for comprehensive data, a beautiful interface, an incredible support team that ALWAYS answers questions and adds user profiles in a timely manner then definitely engage with the Julius team.

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Learn more about influencer marketing

Check out our content hub for industry news, analysis, case studies, podcasts, videos, and more.

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Roundup

Matters of Influence: Week of 10/18/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

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Lions, tigers, and bears have been prowling through PBS for nearly 40 years on NATURE, one of the broadcaster’s most beloved shows. This Emmy- and Peabody-winning documentary series has been educating and delighting viewers through their own life cycles—from childhood into adulthood. But after decades of quality, tried-and-true programming, how does a legacy TV brand shake things up while maintaining viewer interest? It ventures into the wild world of live television and real-time fan engagement.

In the spring of 2019, NATURE presented American Spring LIVE (ASL), a three-part, live series shot on location in national parks throughout the country, unveiling the wonders and science of spring to viewers watching at home. And to promote the event, a fully integrated, multi-platform campaign was designed to engage fans, which included a number of nonprofit partnerships, citizen science projects, a new Facebook group, a wide variety of both organic and paid social media content, a pre-show, and a key influencer partnership.

With wildlife at the center of ASL, the influencer chosen had to express subject-matter expertise, a clear point of view that complemented NATURE’s, and a personality that would draw fans in and hold their attention. Filipe DeAndrade, the Emmy-winning wildlife filmmaker and photographer, adventure thrill seeker, and producer and host of Nat Geo WILD’s Untamed YouTube series, was the logical choice. In the hopes of showcasing his vivid photography while also refreshing NATURE’s Instagram presence and voice, he was asked to take over the account for the two weeks leading up to ASL and through the three-day broadcast.

Prior to the takeover, Filipe was asked to promote his involvement to his nearly 100K Instagram followers, then limit posting on his personal account for the two weeks in an effort to encourage his fans to meet him on the NATURE Instagram page. Filipe infused the fresh, fun voice and colorful imagery of hammerhead sharks, bobcats, and tree frogs that he’s known for into NATURE’s Instagram account, while providing fans with the education for which NATURE and PBS are known. The vibrant photos were a perfect fit for Instagram’s platform, drawing in a broader audience while promoting American Spring LIVE through the posts’ messaging and the #AmericanSpringLivePBS hashtag.

Thanks to Filipe’s efforts, the NATURE Instagram account saw a 439% organic increase in followers. But more importantly, it inspired a new visual strategy for the account, which—paired with fun, interactive stories—helped to maintain those new fans, welcoming them into NATURE’s wild and dynamic ecosystem.

Blog

A Natural Fit: A Wildlife Influencer and PBS’s American Spring LIVE

Lions, tigers, and bears have been prowling through PBS for nearly 40 years on NATURE, one of the broadcaster’s most beloved shows. This Emmy- and Peabody-winning documentary series has been educating and delighting viewers through their own life cycles—from childhood into adulthood. But after decades of quality, tried-and-true programming, how does a legacy TV brand shake things up while maintaining viewer interest? It ventures into the wild world of live television and real-time fan engagement.

In the spring of 2019, NATURE presented American Spring LIVE (ASL), a three-part, live series shot on location in national parks throughout the country, unveiling the wonders and science of spring to viewers watching at home. And to promote the event, a fully integrated, multi-platform campaign was designed to engage fans, which included a number of nonprofit partnerships, citizen science projects, a new Facebook group, a wide variety of both organic and paid social media content, a pre-show, and a key influencer partnership.

With wildlife at the center of ASL, the influencer chosen had to express subject-matter expertise, a clear point of view that complemented NATURE’s, and a personality that would draw fans in and hold their attention. Filipe DeAndrade, the Emmy-winning wildlife filmmaker and photographer, adventure thrill seeker, and producer and host of Nat Geo WILD’s Untamed YouTube series, was the logical choice. In the hopes of showcasing his vivid photography while also refreshing NATURE’s Instagram presence and voice, he was asked to take over the account for the two weeks leading up to ASL and through the three-day broadcast.

Prior to the takeover, Filipe was asked to promote his involvement to his nearly 100K Instagram followers, then limit posting on his personal account for the two weeks in an effort to encourage his fans to meet him on the NATURE Instagram page. Filipe infused the fresh, fun voice and colorful imagery of hammerhead sharks, bobcats, and tree frogs that he’s known for into NATURE’s Instagram account, while providing fans with the education for which NATURE and PBS are known. The vibrant photos were a perfect fit for Instagram’s platform, drawing in a broader audience while promoting American Spring LIVE through the posts’ messaging and the #AmericanSpringLivePBS hashtag.

Thanks to Filipe’s efforts, the NATURE Instagram account saw a 439% organic increase in followers. But more importantly, it inspired a new visual strategy for the account, which—paired with fun, interactive stories—helped to maintain those new fans, welcoming them into NATURE’s wild and dynamic ecosystem.

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Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Roundup

Matters of Influence: Week of 10/11/20

Influencer marketing news moves at the speed of social media. Every platform update, algorithm tweak, and current event makes a huge difference to the influencer marketer. We’ll help you keep up.

Read More